At GM Technology, we are beginning a new strategic chapter alongside Olivetti, a historic brand in the technology sector with a strong international track record.
As of May 2026, GM Technology will be responsible for managing Olivetti’s business in Spain and Portugal, taking charge of commercial development, channel relations and the promotion of the brand across the Iberian market.
This alliance represents a significant opportunity to strengthen Olivetti’s presence in Iberia and continue delivering value to dealers, distributors, technology partners and customers.
A strategic alliance between GM Technology and Olivetti
The collaboration between GM Technology and Olivetti has a clear objective: to drive a new stage of growth for the brand in Spain and Portugal.
Olivetti has a long-standing history of innovation, productivity, and the evolution of workplace environments. At GM Technology, we take on this project with the responsibility of representing a renowned brand and with the commitment to bringing it even closer to the channel and the local market.
Our experience in business development, channel management and technology solutions will be key to supporting Olivetti in this new phase.
GM Technology, responsible for Olivetti’s business in Spain and Portugal
As part of this alliance, GM Technology will assume the management of Olivetti’s business in Spain and Portugal, working to strengthen its positioning, expand its commercial presence and energise its relationship with the partner ecosystem.
Our work will focus on three main areas:
Driving business development, identifying new commercial opportunities for Olivetti in the Iberian market.
Strengthening channel relations, offering dealers, distributors and partners closer, more agile and more specialised support.
Enhancing brand presence, helping Olivetti remain a technological benchmark for companies, professionals and public administrations.
This new model will enable a more market-focused approach, adapted to the real needs of Spain and Portugal.
Daniel Espigares, Country Manager for Iberia
As part of this new stage, our Development Manager, Daniel Espigares, has been appointed Country Manager of Olivetti for Iberia.
From this position, he will lead Olivetti’s development strategy in Spain and Portugal, coordinating channel relations, business growth and the implementation of the brand’s strategic lines in both markets.
His appointment reinforces GM Technology’s commitment to specialised, close and results-oriented management.
Commitment to dealers, distributors and technology partners
One of the key pillars of this alliance will be the relationship with the channel. At GM Technology, we know that dealers, distributors and technology partners are an essential part of any brand’s growth.
That is why this new stage will be defined by more direct communication, greater proximity and continuous support for the channel.
We want Olivetti’s partners in Spain and Portugal to find in GM Technology a solid, accessible partner with a strong commitment to developing new business opportunities.
A new chapter for Olivetti in Iberia
GM Technology’s management of Olivetti’s business in Spain and Portugal marks the beginning of an exciting new chapter.
Our objective is clear: to strengthen Olivetti’s presence in the Iberian market, generate new commercial opportunities and build valuable relationships with the channel.
We take on this challenge with enthusiasm, responsibility and the confidence of having a team ready to drive the brand’s growth in Spain and Portugal.
At GM Technology, we are delighted to begin this journey alongside Olivetti.
